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A Loss In Cultural Diversity With The World Becoming A Global Village
There will be a loss in cultural diversity with the world becoming a global village as a result of globalization.
““Technology has the effect of shrinking time and space; allowing the entire world to function as a single village.” (from GGS12 over-head)Marshall McLuhan (1911-1988) coined the term 'global village' in his book, Understanding Media. As he said, modern people are able to have a greater knowledge of other parts of the Earth as if they are given a lip talk of neighbors. It is very easy for us to access different cultures and to perceive what works better. A lot of them have been lost to history when different cultures meet. The world consists of supply and demand. This is not merely economical situation. Globalization creates new culture that traditional diversity of culture may be difficult to subsist.
As we can anticipate from our past, things that work better for people who have greater influence over ordinary people persist through history. Destruction of other cultures is a common result of conflicts. For example, there was a previous great shrinking of the world in the Age of Discovery. The world map had become more detailed at the time. As Europeans reached the land of America, many of their cultures were curred over to the new world. They developed their country. As a result of their actions, a lot of native civilizations were destroyed, including the people themselves. Also, Japanese yielded to American demand after they lost the World War Two. Americans brought their culture from overseas. Their culture had a great influence on Japanese life and culture. As a result, Japanese lost their traditional culture, such as wearing kimonos, eating whales. When people encounter people from different environments, conflict between both side appears. One's culture which works better for majority people wins; and other may become historical data which we can find merely in the text book.
Not majority people appreciate the things that has have little demand, poor market, not much call and surely deficit spending. Diversity requires various products to fulfill everyone's needs. There is always the chance to make profits in small market since there will be some demand for different stuff, depending on individuals or locations, as long as all mankind on this planet are not the same cloned people. However, mass productions, manufactures are much cheaper, much easier. In fact, we can find same products and same services all over the world such as McDonalds. This company is the world's largest fast food chain which employs over 447000 and bring in 20.46 billion USD (2oo5). In today's society, globalization is also referred to 'McDonaldization' and 'Disneyization'. This sort of multinational companies make up 51 of the largest 100 economies and have powerful influence on international relations and globalization. It is difficult to strike a balance between supply and demand. Generally, a service for ethnic minorities does not balance the budget. Therefore, much less diversity of culture will exist in the future. Instead, similar life presented by same products and same service will be found all over the world.
The Industrial Revolution, invention of advanced technology have made world so small that people can talk simultaneously to other people from foreign country; but this also creates demand for a common language to be used. Most people in the world have to be able to speak English in order to communicate with others. Many ethnic minorities are learning English instead of speaking their own languages that others would not understand. People are able to have conversation with more than three fourths of world population if they have an ability to understand English or Chinese. According to Weekly Response Portfolio number two over-head from GGS12, language death rate amounts to one language every two weeks becoming extinct. Languages are one of basic factor that makes up culture. It makes one's culture unique. Currently, there are 6000-7000 languages around the world. However, it may be cut in half of numbers in approximately 100 years. In a future global village, fewer than ten percent of them can be heard in everyday life.
Cultural diversity will be crushed by a process of shrinking the world. Manifold will not disappear completely; but it will be limited. Major culture has control over minor cultures as a number of cultures have been lost to history. Every living-being is inclined to take an easy, stable way thereupon a manufacture will take place against the background of the globalization. We learn same language instead of ethnic languages. Minor culture has been extinguished. Cultural diversity will be missing in a global village.
